PAGODA promotes the summer season each year by providing a gift. Every summer and winter vacation, there are many people who want to learn foreign languages. To encourage them and promote the brand, the company pushes a big budget. In August 2015, we produced a tote bag and distributed it to customers and collaborated with illustrator Kim Nahum. It was a very hot summer, but I wanted to convey fun and excitement by offering funny characters and words to our hard-working customers. A total of 3,000 pieces were produced, and many customers posted photos on their Instagram.

Role

Planning and Designing of package, tote bag

Characters by Illustrator Kim Nuhum