PAGODA Academy is Korea's most famous foreign language education institution. The TOEIC test is the most fierce and large market in Korea and PAGODA TOEIC brand has been newly branded and presented to customers in order to be placed in the top position. It was designed with big typography to make it very easy to see in bookstores and libraries and tried to give credibility to customers by using the full name of PAGODA TOEIC. Advertising conveys a message that anyone can easily reach their goals by using a familiar and similar age model.

Role

Branding and Design

(Book cover, Poster, Planning of TV advertisement)