While the energy drink market has been expanding over time, almost all brands are targeting men. Also, because many women are sensitive to high caffeine and sugar content, ‘YEOJA’ has been created as an energy drink product targeted at younger women.
'YEOJA' is low calorie and sugar-free, so they can drink like water, but the components extracted from the fruit gives energy to the body. The brand logo, which symbolizes water and flowers, deviates from masculine images such as power, crushing, etc., symbolizes a woman who absorbs energy by drinking the beverage and emits energy again to create a beautiful life like a flower. 'YEOJA' is a word meaning 'woman' in Korean, and it is expressed as a woman who has soft and strong energy with a sound and a font.

Role

Branding, design of package, posters